Retailers Love Galentine’s Day | The Business Journals interview

This post was originally published on (02/13/29) and updated on (01/27/2020).

By Betsy Guzior

Why are female friendships such big business for #retailers? The Business Journals/Biz Women explains how Galentine’s Day, a fictional holiday, is turning into real business for retailers.

First introduced on the former NBC comedy “Parks and Rec” as a way to counter the couple-centric Valentine’s Day, it’s now a budding industry of cards, events, and gifts on Feb. 13.

Party City has more than 50 Galentine’s Day products for sale, The Wall […]